IMAX embraces AI to expand original content reach

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With global content consumption rising and demand for non-English content surpassing that for English movies and shows, IMAX is leveraging AI to scale localization on its original content. The entertainment and media industry grew 5% to $2.8 trillion in 2023, according to a report by PwC. The industry is expected to continue its expansion, though © 2024 TechCrunch. All rights reserved. For personal use only.

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