Snap says total watch time on its TikTok competitor increased more than 125%

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As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. The company is touting the success of its short-from video feed a © 2024 TechCrunch. All rights reserved. For personal use only.

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