With Affinity acquisition, Canva should be able to compete better with Adobe’s creative tools

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Canva, the high-flying Australian design and visual communication startup, announced today it was acquiring Affinity (formerly Serif), a creative tools company based in the U.K. Bloomberg reported that the deal was worth several hundred million pounds (approximately $380 million U.S.), and the company confirmed to TechCrunch that the number was accurate. Canva has typically targeted © 2024 TechCrunch. All rights reserved. For personal use only.

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