‘AI-powered’ ad ignites creator controversy on Instagram

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A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. Director Wes Walker © 2024 TechCrunch. All rights reserved. For personal use only.

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