MarketForce exits three markets, set to launch a social commerce spinout

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout. TechCrunch has learned that MarketForce’s super-app dubbed RejaReja, which enables informal retailers (mom-and-pop stores) to order fast moving consumer goods (FMCGs) directly from distributors and manufacturers © 2023 TechCrunch. All rights reserved. For personal use only.

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