Follow the Money: How Digital Ads Subsidize the Worst of the Web

In the 1990s and early 2000s, digital display advertising—banner ads, pop-ups, and so on—was just the digital analogue of print advertising: A brand would buy space directly from a website. But today that is increasingly rare. What has risen in its place is something known as programmatic advertising. With programmatic, ads no longer target specific […]

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