New story in Business from Time: Johnnie Walker Whisky Bottles Have a Female Logo Now. Meet ‘Jane Walker’

Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender equality. A limited U.S. edition of the whisky will have a striding woman on the label — rather than the traditional top-hatted man — and …

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