Inside Speedfactory: Adidas’ Robot-Powered, Shoe Production Facility

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Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory—a name as flatly self-­explanatory as it is consistent with the convention of German compound nouns. It offered a single product: machine-­knit merino wool sweaters, made to order on the spot. …

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